Media Kit
Highly Focused Editorial, Audience & Distribution
New Parent en Español Magazine Audience Profile:
| AGE | |
| Median Age: | 27 |
| U - 18: | 1.6% |
| 18 - 24: | 34.4% |
| 18 - 34: | 90.5% |
| 35+: | 7.9% |
| INCOME | |
| Median Income: | $22,300 |
| Avg. Income: | $25,300 |
| EDUCATION | |
| College: | 32.8% |
| Voc / Tech: | 11.8% |
| EMPLOYMENT | |
| Employed: | 24.9% |
| Temporarily un-employed*: | 43.9% |
*(Due to late stage pregnancy / | |
| First Time Parent: | 31.0% |
| Stage of Pregnancy | |
| 1st Trimester: | 32.8% |
| 2nd Trimester: | 26.2% |
| 3rd Trimester: | 41.0% |
| Expectant Moms With Children in HH | |
| HH with children under 23 months of age: | 17.8% |
| HH with children ages 2 - 5: | 59.0% |
| Household Structure | |
| Married or Living With Partner: | 83.6% |
| Abuelita / Relative Will Help Care For Baby | |
| First few days / months: | 38.7% |
| When I return to work: | 14.1% |
| Occasionally: | 13.1% |
| Plan To Return to Work | |
| Three Months or Less: | 66.7% |
| 6 months 1 year: | 26.7% |
| More than 1 year: 6.7% | 6.7% |
| RPC | 3.0 |