Media Kit
Highly Focused Editorial, Audience & Distribution
New Parent Magazine Audience Profile:
| AGE | |
| Median Age: | 28 |
| U - 18: | 1.5% |
| 18 - 24: | 27.9% |
| 18 - 35: | 88.9% |
| 36: | 9.5% |
| INCOME | |
| Median Income: | $43,870 |
| Avg. Income: | $52,570 |
| EDUCATION | |
| College Educated+: | 50.2% |
| EMPLOYMENT | |
| Employed: | 55.6% |
| Temporarily un-employed*: | 15.1% |
*(Due to late stage pregnancy / | |
| AUDIENCE: | |
| First Time Parent: | 55.0% |
| Stage of Pregnancy | |
| 1st Trimester: | 36.0% |
| 2nd Trimester: | 20.8% |
| 3rd Trimester: | 43.2% |
| Expectant Moms With Children in HH | |
| HH with children under 23 months of age: | 25.4% |
| HH with children ages 2 – 5: | 58.7% |
| Time Spent With New Parent Magazine & Referral | |
| Avg. time spent with issue of New Parent: | 1.20 hours |
| Saved entire issue of New Parent for reference: | 59.2% |
| Cut out & saved articles from New Parent for reference: | 19.8% |
| Passed along issue of New Parent to others: | 20.9% |
| Likelihood of Using New Parent Information | |
| For post-delivery personal care & health: | 98.9% |
| For product recommendations: | 96.8% |
| Readers Per Copy: | 3.0 |